Raarw
At Raarw, we don't just create products; we design experiences. We constantly strive to redefine the way you interact with your feline friends by introducing fresh and innovative cat products. Raarw products are crafted with the belief that life should be an exhilarating journey filled with the spirit of adventure, delight, and elegance just like a cat's life.
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In the collaborative project, I played a central role in crafting the visual system. This involved crucial decisions regarding our font and color selections, as well as creating illustrations tailored to enhance our product aesthetics. Additionally, I formulated a cohesive layout system applicable across all our offerings. Among the five products showcased, my design contributions extended to the cat can food, a versatile 3-in-1 can food packaging box, and the packaging for our treats. Following the completion of the designs, I innovatively suggested incorporating gradient colors for our photo shoot, adding a dynamic and visually appealing dimension to our presentation.
Our logo design, typeface, and color system were chosen by Obasi Davis and Winter Sun.
Spread layout for the canned food design by Winter Sun.
3-in-1 box expansion layout by Winter Sun.
Layout design for the cat treats packaging, designed by Winter Sun.
Cat toy packaging designed by Henry Heo; Hangtag designed by Obasi Davis.